The Wisconsin Tobacco Prevention and Control Movement supports a comprehensive approach to effect change, both in individual attitudes and societal norms. By adopting and building on policies and programs proven to work, societal norms and systems can change and play a significant role in improving health across the life span.
The Partnership for a Tobacco Free Wisconsin develops and maintains an action plan - a working document that can be updated at any time. Local and state partners work together, every two years, to create this plan, which identifies short-term, intermediate, and long-term goals. Partners then work to achieve these goals by implementing the plan’s educational activities.
The coalition implements a comprehensive strategic planning process every five years, as well. The State Plan focuses on objectives related to (1) Prevention, (2) Treatment, (3) Secondhand Smoke, and (4) Disparities. The current State Plan - Wisconsin’s Tobacco Prevention and Control Plan, 2020-2025 - can be accessed online here: https://www.tobaccofreewisconsin.org/state-plan.html.
The Partnership for a Tobacco Free Wisconsin develops and maintains an action plan - a working document that can be updated at any time. Local and state partners work together, every two years, to create this plan, which identifies short-term, intermediate, and long-term goals. Partners then work to achieve these goals by implementing the plan’s educational activities.
The coalition implements a comprehensive strategic planning process every five years, as well. The State Plan focuses on objectives related to (1) Prevention, (2) Treatment, (3) Secondhand Smoke, and (4) Disparities. The current State Plan - Wisconsin’s Tobacco Prevention and Control Plan, 2020-2025 - can be accessed online here: https://www.tobaccofreewisconsin.org/state-plan.html.

VISION STATEMENT: By 2025, the Wisconsin tobacco movement will be strong, proactive, and driven by a range of partners who have a vested interest in treatment, prevention, secondhand smoke, and disparities. Every part of the state will be supported by a comprehensive tobacco prevention and control program. Leadership and visionaries responsible for guiding the movement will reflect the populations experiencing disparities. The movement will create carefully targeted and compelling messages using a variety of approaches. Strategies will reflect an emphasis on nicotine addiction prevention, youth initiation, cessation, and health disparities related to commercial tobacco.* We will see decreased disparities related to tobacco, will have prevented vaping from becoming the social norm, and will have developed clear positions on tobacco, nicotine, and clean air as it relates to changes in marijuana legislation and use. The movement’s policy agenda will be prioritized with special attention to disparities and will be rolled out in a way that inspires action from a range of partners.
Our Action Plan, State Plan, and the Partnership for Tobacco Free Wisconsin coalition focus on commercial tobacco prevention and control. According to Keep It Sacred, the National Native Network, “Commercial tobacco is mass-produced, sold for profit and contains chemical additives linked with death and disease… Traditional and commercial tobacco are different in the way that they are planted and grown, harvested, prepared, and used. Traditional tobacco is and has been used in sacred ways by American Indians for centuries.” By focusing the Tobacco Prevention and Control Movement’s activities on commercial tobacco, we acknowledge and respect sovereign tribal nations’ relationship with traditional tobacco.